Choco Pie 12 packs Bread Chocolate Snacks Dessert Cookies Cake Korean
 
 

 

 
Orion Confectionery began selling a similar product known as 'Orion Choco Pie' in 1974. The company claims that in 1973, a member of the Tongyang R&D team visited a hotel in Georgia, US, and was inspired by the chocolate-coated sweets available in the hotel's restaurant. He returned to South Korea and began experimenting with a chocolate biscuit cake, creating the Choco Pie as it is known to Koreans. The name 'Choco Pie' became popular when Tongyang first released the Orion Choco Pie, and was well received by Korean children as well as the elderly thanks to its affordable price and white marshmallow filling. Tongyang Confectionery later renamed the company Orion Confectionery thanks to the success of the Orion Choco Pie brand.

Export
Starting in the 2000s, Orion began using the Choco Pie to gain a foothold in foreign markets, and now controls a two-thirds share of the Chinese snack market, with a third of Orion's revenue coming from outside Korea in 2006. Around 12.1 billion Choco Pies have been sold all over the world.
Orion has a share in four major markets - South Korea, Russia, Vietnam and China. The snack has also been particularly successful in Pakistan, India, Vietnam and Taiwan. Additionally, it has become a favorite snack of North Korean workers at the Kaesong Industrial Complex and has come to symbolize capitalism.[8] In 2010, The Chosun Ilbo reported that Choco Pies could fetch as much as US$9.50 on the North Korean black market.
Choco Pie is a South Korean snack cake consisting of two small round layers of cake with marshmallow filling with chocolate covering, similar to a Moon Pie. It is sold by Orion Confectionery