According to Women's Wear Daily: "Australian actress Cate Blanchett has been confirmed as the new face of Giorgio Armani Parfums, a division of L’Oréal Luxe. Blanchett, who is rehearsing for a play with Isabelle Huppert at the Sydney Theatre Company, will be the face of an advertising campaign for a new eau de parfum called 'Sí' that will hit shelves at the end of the summer. The confirmation comes after weeks of unsubstantiated buzz following press reports about a fragrance collaboration between the actress and Giorgio Armani, who have a long-standing professional relationship. Blanchett has often worn Armani creations on the red carpet and openly expressed admiration of him." Si was launched in 2013. The nose behind this fragrance is Christine Nagel.
                                                                                            

Armani Si was launched in 2013 as a sweet scent of cassis, rose and vanilla. In 2014, Armani introduces its enhanced version Armani Si Eau de Parfum Intense. The new version is designed for a strong and passionate woman who is brave and not afraid to take risks. Such woman is conceived as very charismatic, confident, independent and sophisticated.

"Denser" and richer than the original, Si Intense is described as a modern chypre fragrance. It opens with accords of cassis and black currant heart extract. There are also fresh notes of mandarin and bergamot with a silky touch of freesia. The heart develops with essence of May rose and neroli absolute, with additional accords of davana and osmanthus. The base features patchouli, vanilla, ambroxan and woody notes.