A TIMELESS ACT OF EMPOWERMENT

Lipstick is the ultimate gesture of beauty.

For YSL Beauty, this gesture began in 1978, with the birth of a defining era in lip color, championed by Saint Laurent who wanted to dress women’s lips in couture colors.

It was then that the ROUGE PUR COUTURE legacy began; a wardrobe of iconic lipsticks able to deliver the promise of pure color, draped elegantly onto the lips.





Introducing Rouge Pur Couture, The Rouge that Dresses.



 The lipstick of heroines.

A product so luxurious, so subversive, that it became the ultimate weapon for uncompromising seduction.




Almost 40 years later, ROUGE PUR COUTURE remains the manifesto of an audacious, free-spirited femininity that breaks the rules to reinvent them.




Gorgeous Shades Available!


#22 - Rose Celebration     #49 - Rose Tropical     #23 - Corail Poetique



   #19 - Fuchsia             #26 - Rose Libertin         #340 - Or Cuivre





In Just One Stroke...

...luxurious, rich color dresses the lips with intense hydration and antioxidant care.



In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.




Application

Apply Rouge Pur on the centre of the lips with a brush, and then blend towards the contour.

3 MINUTES TO COUTURE LIPS






Cara Delevingne is the face of Rouge Pur Couture.