"Natural Moony," Japan's first disposable diaper for babies with a surface sheet containing organic cotton

Natural Moony has increased the softness of its surface sheet that touches the skin by 20% by mixing organic cotton. Also, by switching the hydrophilic agent used for the sheet to purely plant-derived one, the sheet has been made additive-free, mildly acidic to make sure that babies wearing the diaper can feel secured.

By using "Yuru-unchi Kyushu Zone" (soft stool-absorbing zone), a newly developed technology of using an uneven structure to absorb soft stool, Natural Moony has reduced the amount of soft stool remaining on babies' buttocks -- a phenomenon unique to babies less than 4 months old -- by 36%. This has eliminated one of the elements that has caused diaper rash to babies