100% NATURAL: 100% Natural Preservative, deep ultra-moisturizing formulanScience + Nature: All PURA Du0026#39;OR formulas combine science and nature to deliver transformative hair therapy. Rosemary, Argan Oil, Aloe Vera Juice are Certified Organic Ingredients. No SLS (Sulfates). No Parabens. No Harmful Chemicals. Gluten Free. Hypo-Allergenic. Cruelty-Free. Manufactured in the USA. Color SafenDerived From Natureu0026#39;s Healer: This Aloe Vera based formulation provides intense moisture, and nourishment for healthier, stronger, silkier hairnBring Your Hair Back To Life: Powerful all-natural blend of Argan Oil, Apple Extract, Hydrogenated Olive Oil, Pumpkin Seed Extract and other clinically proven natural ingredients enhance shine, promote manageability, and nourish and detangle hairnGentle Yet Effective: Exclusive blend of premium oils and natural extracts specially formulated to effectively treat normal to dry hair. Gentle enough for daily usenMoisturizing Aloe Vera Formula: Our formula includes organic Aloe Vera which replaces H2OnOur conditioning formula is infused with vitamins and antioxidants to help detangle and create silky luxury. We've included exceptional performance enhanced botanicals to keep hair healthy.