This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics?? presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language?? basic statistics?? linear modeling?? and data visualization?? which is presented throughout as an integral part of analysis.

Later chapters