The History of Bormioli Rocco. Bormioli Rocco has built apowerhouse brand on the foundation laid down in Italy over 1,300years ago in Fidenza. Bormioli Rocco uses the finest naturalresources to create superior glass and plastic products for homeand businesses around the world. From the finest sand to organicglazes for the colors in the glass, all are brought together inproducts influenced by exhaustive design research. The results arebeautiful and durable tableware, supremely safe pharmaceuticalpackaging, elegant bottles for cosmetics and perfumes and bottlesand jars that hold some of Italy's most iconic and delectablebrands.