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Nowadays, lipsticks have become a necessary makeup product for most women.
However, most lipsticks in the current market contain artificial colorants, paraffin, and wax.
With long-term use, these ingredients can cause peeling, cracking, lead and mercury
poisoning, lip discoloration or dullness, premature aging and many other negative effects.
Therefore, the most important thing to look for in a lipstick is the use of healthy and natural
ingredients!
Legend Age Healthy Cherry Lipstick is a natural and healthy lipstick with heme
peptide bionic effect and three-dimensional sun protection thanks to its various natural and
green active ingredients. It is an award-winning lip care product recognized by the Chinese
beauty industry, fashion industry, and government agencies.
Ⅰ. Important Events
• Ever since its release to the market in 2008, the Healthy Cherry Lipstick has been by
validated by market and government authorities and recognized as the best healthy
lipstick in China.
• In 2014, the Healthy Cherry Lipstick won the annual Jinrong Flower Award for the
Most Excellent Brand in the Chinese Beauty Industry
• In 2014, the patent for Appearance Design was approved.
Patent # ZL2014-3-0489334.0
• In 2014, the company collaborated with Xiaobai Zhang who was the first Chinese
champion of the International MANGA Award (which is "Nobel Prize” in the comics
industry).
• In 2015, Legend Age was recognized as one of the Top 10 domestic brands in the
Chinese beauty industry
• In 2015, Legend Age was rated as The Best Lip Product by
Rayli Lady Fashion Magazine’s Beauty Awards, which is considered as the "Oscar”
in the Chinese beauty industry.
• In 2016, Lan Qin, a famous Chinese movie star and fashion icon, became the
spokesperson for this lipstick.
Ⅱ. Two Groundbreaking Innovations
1: Heme peptide bionic effect; 2: Three-dimensional sun protection
1: Heme peptide bionic effect:
Cherry extracts from Western India contain rich iron, which promotes the production of heme
peptide in lips and rapidly detects the lips’ pH value. The resulting heme peptide bionic effect
adjusts the appearance of lips naturally, creating a velvety soft color that adheres to the
modern safety and healthy standards.
2: Three-dimensional sun protection:
The Healthy Cherry Lipstick is an edible sunscreen for the lips. Cherry extracts from Western
India contain rich VC, VE, and Tio, which create a three-layer barrier that guards against
sunburn, blocks out UVAUVB, repairs, and brightens lip color.
Ⅲ. The Function of Healthy Cherry Lipstick, Four Major Ingredients and Their
Effects
1:Function
The Healthy Cherry Lipstick creates your own unique lip color that is never the same as
anybody else’s. It reduces fine lines around lips, improves lip color, and repair lips. The
result of long-term use is moisturized, supple and healthy lips. Moreover, the
three-dimensional sun protection can prevent lips from UVAUVB damage and enhance the
effect of anti-aging.
2: Four major ingredients and their effects
2a: Essence from Western Indian cherries: enhances blood circulation in lips and brightens
lip color
How it works: Western Indian cherry extract contains (1) Rich iron, which promotes the
production of heme, keeping lips smooth and nourished. (2) Rich vitamin C, which is a
powerful natural anti-oxidant that maintains cell health, locks in moisture, prevents
discoloration, reduces fine lines, and prevents premature aging. (3) Rich anthocyanins, which
are water-soluable vacuolar pigments that change colors with pH; the stronger the body’s
acid level, the redder it appears. Therefore, lips appear in different hues of red, pink, magenta,
coral, etc. depending on each person’s acid level. Anthocyanins also adjust lip colors based
on body temperature. The end result is a gorgeous lip color unique to each user.
2b:Vitamin E Oil: a natural and powerful antioxidant which maintains the integrity of the cell
membrane, keeps moisture, prevents pigmentation, reduces fine lines on the lips, and
prevents premature aging.
How it works: Vitamin E is one of the essential vitamins in human body. The Vitamin E Oil
in Healthy Cherry Lipstick is extracted from a large number of green plants’ seed germ. This
type of Vitamin E can be easily absorbed by the skin to promote faster metabolism, prevent
pigmentation, improve skin elasticity, moisturize skin around the lips, and slows down aging.
3:Beeswax: moisturizes lips, reduces lip fine lines, repairs damaged lips, and helps to treat lip
inflammation.
How it works: The color of natural beeswax is yellow or pale brown (this is why the Healthy
Cherry lipstick paste is yellow. However, 99.99% of the lipstick pastes in the market are in
different colors). Beeswax is a fatty substances secreted by worker bees. The main
component of this wax is an ester made up of high-quality fatty acids and monohydric
alcohol. Beeswax also maintains carotene, vitamin A, and aromatic substances. Beeswax has
excellent adhesion, permeability, and smoothness. Therefore, it can repair and detoxify, and
rejuvenate lips, reduces inflammation, heals lip dryness and peeling. There are three
advantages for choosing a lipstick containing natural beeswax:
• Moisturizes lips and reduces fine lines;
• High permeability allows lip skin to breathe, activates cell growth, and promotes
faster metabolism;
• Reduces inflammation, strengthens lip skin’s natural defense system, and improves its
ability to self-repair.
4:Titanium dioxide: effectively deflects UV rays, reduces sun damage, and brightens and
protects lip skin.
How it works: Titanium dioxide is an excellent sunscreen due to its high refractive index, its
strong UV light absorbing capabilities, and its resistance to discoloration under ultraviolet
light. Nano-scaled titanium dioxide particles can scatter visible light while still providing UV
protection.
IⅤ. Selling Points of the Healthy Cherry Lipstick
1. Healthy:
Natural and edible, free of artificial colors, lead and mercury, and paraffin. (Paraffin
decreases breathability of lip skins. Long-time use of lipstick containing paraffin can cause
lip discoloration. More importantly, if consumed, paraffin may damage liver and kidney
function)
2. Unique colors:
One lipstick creates thousands of colors. The anthocyanins and iron extracted from
cherry can be absorbed easily by lip skin, causing lip color to change depending on skin’s
temperature, blood circulation, and pH value. The more acidic one’s skin is, the darker the lip
color will turn. Darker red indicates one’s body is acidic whereas pink indicates one’s body is
alkaline. High acidity is a hotbed for all diseases. The Cherry Healthy Lipstick can help to
detect your body’s health condition.
3. Long-lasting:
The formula provides long time wear without residue after eating, drinking, or kissing.
The reason for long-lasting wear is because the main ingredients in our lipstick are cherry
extracts and beeswax. These two ingredients contain rich iron, anthocyanin, vitamin C, and
carotene, which could be easily absorbed by lip skin, promoting the appearance of your
natural lip color)
4. Repair lips:
The lipstick instantly soothes cracked or chapped lips, diminishes the appearance of fine
lines while simultaneously delivers a hint of color for a natural look.
5. Multi-tasking:
The lipstick combines four different functions in one tiny tube: lip balm + lipstick + lip
mask + sunscreen.
6. Suitable for all ages and both sexes
Because of its natural ingredients, the Cherry Healthy Lipstick is suitable for both male
and female of all age, including children, elders, and pregnant women. Ladies can also apply
it to their faces as rouge or to their private part to heal dryness and discoloration.
Ⅴ. Recommended Usage and Cautions
1. Recommended Usage
a. Apply to clean lips at least 4 times per day. The best time for application is after
breakfast, lunch, and dinner, and right before bed. Your lips are usually the driest right after
eating; the mucosal tissue on your lips is more susceptible to damage at this time. Moreover,
your metabolism is the most active at night; therefore, this is the best time for skin repair.
Apply several layers to make your lip color more apparent.
b. If the paste becomes too soft, put the lipstick in the refrigerator for five minutes before
application.
2. Cautions
Because the lipstick does not contain paraffin, the paste is especially soft. Do not twist
out the paste over 1 cm as the paste may break easily. Keep the lipstick away from heat.
During summertime, please do not store the lipstick in your car or close to your body.
3. Storage and transportation precautions
• Package the lipsticks with bubble wrap and keep the logo side up.
• Handle with care, do not press or throw the package.
• Display the lipstick in well-ventilated place without alcohol, nail polish, paint, or
other products with strong smell. Keep away from heat, direct sunlight, or light bulb.
Keep lipstick standing up