Hello ~♥
I did not really want to dye my hair again, even though I dislike my dull dark brown hair color. The constant need to bleach my hair so it accepts any kind of hair dye at all has left my hair damaged. I did not mind so much when my hair was short, but now that I want to let it grow longer again it started bothering me.
But of course standing in front of all the hair dye shelves in Japan made me weak and I decided to give it a try again. Not wanting to bleach my hair again I picked a color closer to my original and so I chose the Hoyu Beauteen Foam Milky Hair Color in the shade Apple Rose, which I want to review for you today.
The Hoyu Beauteen Foam Milky Hair Color is a new series of hair dye from 2012 and apparently produced by Popteen model Kumiko Funayama also known as Kumicky. How much she had a say in the production of this hair color series I do not know. She does model for this hair color line though, obviously wearing a wig on each packing. This line has really a lot of promising looking shades of which I picked Apple Rose, a pretty dark auburn shade. You cannot see it that well on the photo above, but it promises you to also give a a decent, but still visible result on pitch black hair. Since mine is a very dark brown I thought it might be worth a try.
I used this hair color in Japan and this is also where I took the photos of the dying process, so excuse me if they might not be as good as I would like them to be. The lighting was not the best on that day.
Each pack of Beauteen Foam Milky Hair Color comes with 96ml hair solution, 32g hair dye powder, 5ml hair conditioner, a pair of gloves and an instruction.
How to use:
1. Put on the gloves and mix the hairs olution with the hair dye powder in the cup.
2. Close the lid and shake it up and down for around 30 times.
3. Remove the lid and apply the foam evenly on your hair.
4. Leave it in for 20 to 30 minutes. According to the packing it will start to bubble like shampoo after a while.
5. Rinse off with warm water and apply the hair conditioner. Leave it in for a few minutes and then wash it off completely. You are ready to go!
I started off with this hair shade. It is pretty handy that I had some blond bleached streaks at the back of my hair because like this I could test the Beauteen Foam Milky Hair Color both on natural dark brown hair and on blond bleached hair!
During the application I could already tell that this hair color did not work well on bleached light hair because it just turned into an odd shade:
I don't have any better After-photos of the bleached part (Took some in the hotel room, but it was really too dark and when I was back home in Germany most of the color had already faded from the blond hair), but this is pretty much already how it looked in the end.
The application worked well, there was just about enough foam in the product to cover my hair, though would it have been slightly longer (currently going somewhere above my bust, so still not all that long) I would have needed two packs. The smell wasn't too aggressive and what really amazed me was that after I washed out the hair dye - and even before I added the hair conditioner - my hair felt really soft and well! Usually the part before I apply the conditioner after dying is the part where my hair gets one strawy mess, but not with the Beauteen Foam Milky Hair Color! It did not form any kind of additional foam or bubbles like when shampooning your hair, like it was written in the instruction, but I did not mind much, it didn't alter the result.
On the bleached part it looked pretty bad, but on my natural hair color the result was exactly what I had hoped to get.
The first photo was made in the hotel room right after I dyed the hair, the second one was taken about 2 months after using the dye and shows my fresh roots and therefore the contrast between the before and after color pretty well. It also shows that the hair color didn't wash out. My hair didn't take the color too well on the bleached part of the hair and also not in the ends of my hair where I had bleached and dyed the hair multiple times before, but turned out perfect on my natural hair.
I am really very pleased with the Beauteen Foam Milky Hair Color. I cannot recommend it on light bleached hair and it might not work too well on hair that has been dyed often already, but on natural dark hair it works great. It doesn't seem to damage your hair at all, is easy to apply, doesn't wash out. Just perfect. After my first try I bought like 6 more packs of this in Japan.
2. Close the lid and shake it up and down for around 30 times.
3. Remove the lid and apply the foam evenly on your hair.
4. Leave it in for 20 to 30 minutes. According to the packing it will start to bubble like shampoo after a while.
5. Rinse off with warm water and apply the hair conditioner. Leave it in for a few minutes and then wash it off completely. You are ready to go!
I started off with this hair shade. It is pretty handy that I had some blond bleached streaks at the back of my hair because like this I could test the Beauteen Foam Milky Hair Color both on natural dark brown hair and on blond bleached hair!
During the application I could already tell that this hair color did not work well on bleached light hair because it just turned into an odd shade:
I don't have any better After-photos of the bleached part (Took some in the hotel room, but it was really too dark and when I was back home in Germany most of the color had already faded from the blond hair), but this is pretty much already how it looked in the end.
The application worked well, there was just about enough foam in the product to cover my hair, though would it have been slightly longer (currently going somewhere above my bust, so still not all that long) I would have needed two packs. The smell wasn't too aggressive and what really amazed me was that after I washed out the hair dye - and even before I added the hair conditioner - my hair felt really soft and well! Usually the part before I apply the conditioner after dying is the part where my hair gets one strawy mess, but not with the Beauteen Foam Milky Hair Color! It did not form any kind of additional foam or bubbles like when shampooning your hair, like it was written in the instruction, but I did not mind much, it didn't alter the result.
On the bleached part it looked pretty bad, but on my natural hair color the result was exactly what I had hoped to get.
The first photo was made in the hotel room right after I dyed the hair, the second one was taken about 2 months after using the dye and shows my fresh roots and therefore the contrast between the before and after color pretty well. It also shows that the hair color didn't wash out. My hair didn't take the color too well on the bleached part of the hair and also not in the ends of my hair where I had bleached and dyed the hair multiple times before, but turned out perfect on my natural hair.
I am really very pleased with the Beauteen Foam Milky Hair Color. I cannot recommend it on light bleached hair and it might not work too well on hair that has been dyed often already, but on natural dark hair it works great. It doesn't seem to damage your hair at all, is easy to apply, doesn't wash out. Just perfect. After my first try I bought like 6 more packs of this in Japan.