Product Description

Way farer Sunglasses were first manufactured by Bausch & Lomb 1956, when their design was a revolutionary break from the metal eyewear of the past. Way farers enjoyed early popularity in the 1950s and 1960s. Though the sunglasses had faded from the limelight by the 1970s, a lucrative 1982 product placement deal featuring Tom Cruise as well as a long list of A-list celebrities brought the Way farer to it's height of popularity. But, since the mid-2000s, the sunglasses have been enjoying a revival.

Way farers are sometimes cited as the best-selling design of sunglasses in history (although Aviators have also been credited with this achievement) and have been called a classic of modern design and one of the most enduring fashion icons of the 20th century.

Illuminated EyewearTM is a socially-conscious Eyewear brand specializing in Classically Styled Sunglasses with a time-honored brand aesthetic. Most importantly, for every pair of sunglasses we sell, a contribution is made to help someone in an impoverished part of the world regain sight... either through an eye exam, a new pair of prescription eyeglasses, or in some cases, a surgical procedure.

"The Only thing worse than being blind is having sight, but no vision."
-Helen Keller

We could never hope to achieve our lofty goals without the help and guidance of our two long-standing philanthropic partners: Orbis & Seva Foundation with whom we work directly, allowing our customers to re-purpose their eyewear choices not only to protect their eyes, enhance their appearance & shade their face, but simultaneously to help make the world a better place... to see a world through rose colored glasses, said another way.

Illuminated EyewearTM
A Purpose for Every PairTM

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