L’Oréal introduces the first reusable automatic hair color, Superior Preference Mousse Absolue. Absolute color perfection at the push of a button. Automatic, Reusable Color: With just one push, the perfect ratio of color and activator crème is automatically mixed for an easy application. This no-mix, reusable system keeps color fresh and allows for seamless root touch ups or multiple applications on shorter hair as soon as you are ready to re-color.

Fresh, Brilliant, Multi-Tonal Color: These high-performance dyes are kept in their original state and preserved from light, maintaining their peak power, releasing it only at the last moment when diffused into the foam. Color is fresh, powerful and brilliant, adding luminous layers of multi-tonal color and mirror shine to every strand. Grays are covered beautifully.

Absolute Convenience: No-mix, non-drip mousse allows for a no-mess application even on hard-to-reach areas. As easy to apply as shampoo with a diffuser to target roots for a seamless root touch up. Up to 8 weeks of color vibrancy*. *When using system of shampoo and conditioner vs. non-conditioning shampoo.

Absolute Wear: Use the exclusive Care Supreme Conditioner with Anti-Oxidant and UV Filter week after week for soft, silky and shiny hair. This carton contains: 1 Color Mousse Product, 1 Diffuser Applicator, 1 Care Supreme Conditioner, 1 User Guide & 2 pairs of high-quality gloves.

Colorant/Colourant: Aqua/Water/Eau, Trideceth-2 Carboxamidemea, Propylene Glycol, Hexylene Glycol, PEG-2, Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat, Ammonium Hydroxide, Polyglyceryl-2 Oleyl Ether, Propane, Oleic Acid, Sodium Diethylaminopropyl Cocoa-Spartamide, Butane, 2,4 Diaminophenoxyethanol HCl, m-Aminophenol, Sodium Metabisulfite, Eugenol, Thiogly-Cerin, Toluene-2,5 Diamine, Ammonium Acetate, Pentasodium Pentetate, N,N-BIS(2-Hydroxyethyl)-p-Phentlenediamene Sulfate, Linalool, Isobutane, Alpha-Isomethyl Ionone, Parfum/Fragrance, Resorcinol, Citronellol, Erythorbic Acid Fil D159542/7.

Developer/Revelateur: Aqua/Water/Eau, Hydrogen Peroxide, Butane, Ceteryl Alcohol, Isobutane, Propane, Sodium Stannate, Trideceth-2 Carboxamide MEA, Pentasodium Pentetate, Phosphoric Acid, Ceteareth-25, Tetrasodium Pyrophosphate, Glycerin, Fil D55575/4.

Care Supreme Conditioner/Soin Sublimateur De Couleur: Aqua/Water/Eay, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera/CandelillaWax/Cire De Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Alcohol Denat, Lecithin, Tocopherol, Sodium PCA, Oleth-10, PPG-5-Ceteth-20, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Dihydro-Chloride, Limonene, Camelina Sativa Oil/Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Phosphoric Acid, Parfum/Fragrance, Geraniol, Disodium Cocoamphodipropionate, Cetrimonium Chloride, Butylphenyl Methyl-propional, Citronellol, Hexyl Cinnamal, Mayl Cinnamal, Fil D158454/4.