Self-adjusting Beauty Filter Effect
Brighter and more luminous skin controlled with lighting powder and color matching according to the skin tone

A lighting powder that brightens the skin as if in a spotlight : Translucent lighting powder transmitsor reflects light to correct the skin tone. This is different from the skin tone correction of previous makeup base products that are thick and simple. Also, the lighting powder clearly expresses the foundation color by giving off a transparent radiance and gloss through light reflection.
A specialized color system to express lively complexion as if a filter is applied : The effect that brightens a dull complexion has been realized by developing a specialized color that can give a lively complexion on various skin tones.

Makeup boosting effect designed from various angles
A powder with excellent adhesion power against breakage, dryness, darkening and sloppiness offer steady brightness

HERA Magic Starter improves makeup longevity through the magnetic effect that holds makeup tight using the fix effect powder. Thus, the makeup stays as moist and smooth as when it was applied in the morning with a clean coverage and dewy finish bright.

Moisturizes and smoothens the skin for effective makeup blending
For that ideal, deeply moisturized and firm skin condition that blends well with makeup

The fresh and light essence texture that consists of trehalose component is immediately felt on the skin. The moisture wax maintains deep moisture for a long time. Also, the European chestnut extract tightens skin and boosts the skin into a firm and well-polished complexion that blends well with makeup.