Julie's commitment to 'bake better biscuits' is targeted on quality food safety and hygiene, by using selected premium ingredients free from harmful artificial additives and colouring. It has always been the company's prime interest to build long-term consumer confidence and trust in its products, comprising a variety of crackers, cream sandwiches, wafer rolls, waffles, wafer and cookies.

Julie's is famous for its Peanut Butter Sandwich and Love Letters, which have grown to become market leaders in their respective categories. The exceptional quality of these products is the result of better baking technology and the use of premium ingredients, albeit at a higher cost. That is the price Julie's is willing to pay.