Capture Impressive Shots with Ease
Lightweight Camera with Diverse Shooting Capabilities
Cybershot W710
16.1 Effective Megapixels and 5X Optical Zoom HD Movie 720p Beauty Effect Picture Effect Intelligent Auto Advanced Flash Technology

Clear and Sharp Images, even when Enlarged

Capture richly detailed, high resolution pictures even from a distance with 16.1 effective megapixels and 5x optical zoom. The powerful sensor ensures that your images and movies remain sharp and low in noise, even when enlarged or cropped.


Record Movies in Stunning High Definition

Enjoy stunning clarity on whatever you shoot with the Cyber-shot W710 high-resolution HD recording capability. View your movies in brilliant detail on HD TV or upload them to your computer or the Internet.


HD Movie 720p


Create Beautiful Portraits with In-camera Retouching

Instantly touch-up your portraits with the new Beauty Effect mode, which allows you to make changes to the appearance of your skin tone, eyes and teeth. Say goodbye to blemishes and look picture-perfect in every shot, without having to edit your photos on a computer.

Before
After
Beauty Effect
Choose from the following Beauty Effects: Skin Toning, Skin Smoothing, Shine Removal,
Eye Widening and Teeth Whitening

Transform Ordinary Shots into Beautiful Scenes

Use the Picture Effect mode to expand your creative horizons and transform ordinary photos into artistic works. With theCyber-shot W710, Picture Effect can be applied to photos as well as movies, and even in Sweep Panorama mode.

Picture Effect

Automatically Selects the Best Mode for anyShooting Situation

With Intelligent Auto mode, snapping a perfect photo is a breeze. For a start, it determines the most ideal settings for different scenes. Intelligent Auto mode also combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that you get beautiful photos, even in challenging conditions like low-light or backlit environments.

Backlit Condition
Intelligent Auto
Without Intelligent Auto mode
With Intelligent Auto mode
Macro
Intelligent Auto
Without Intelligent Auto mode
With Intelligent Auto mode

Capture Clear Photos even in Low-light

Cyber-shot W710 comes with an Advanced Flash feature that delivers bright and clear photos, even when shooting faraway subjects in low-light situations.

Advanced Flash Technology
Without Advanced Flash
With Advanced Flash



Simple Button Design 
The Cyber-shot W710 is designed with you in mind. Its easy access buttons are all you need to get the perfect shot. 
Learn more »
2.7" Clear Photo LCD 
The large 2.7" Clear Photo LCD (230,400-dot resolution) lets you appreciate your photos and movies with sharp, natural colours even in bright daylight. Enjoy a clear preview of the scene composition and camera settings before you capture your subjects. 
Learn more »
3 Sweep Panorama Effects 
To make your Panoramic shots even more majestic, you can now choose between three Sweep Panorama modes - Standard, Wide, or a new 360 degree mode - which allow you to capture the whole scenery in one breathtaking shot. 
Learn more »
Built-In PlayMemories Home 
Software
 
This pre-installed software makes it
easy to transfer your videos and 
images to a computer for viewing, 
editing, sending via email and 
uploading to the internet.

See how it works »
Accessorise Your 
Cyber-shot 

Chic or hardy cases. Tripods and 
extra batteries for extended shooting. Or multi-use cable for your camera. Extend the shooting possibilities of your Cyber-shot with Sony’s original 
camera accessories. 

Learn about Cyber-shot 
accessories »


Type Super HAD CCD
Size 1/2.3 type (7.75mm)
Gross Pixels Approx. 16.4 Megapixels
Effective Pixels Approx. 16.1 Megapixels
Lens Type Sony Lens
F Number F3.2(W)-6.5(T)
Focal Length (f=) f=5-25mm
Focal Length (35mm conversion) - Still Image 16:9 f=30-150mm
Focal Length (35mm conversion) - Still Image 4:3 f=28-140mm
Focal Length (35mm conversion) - Movie 16:9 f=30.5-152.5mm
Focal Length (35mm conversion) - Movie 4:3 f=28-140mm
Focus Range (iAuto) W:Approx. 10cm to Infinity, T:Approx. 100cm to Infinity
Focus Range (Program Auto) W:Approx. 10cm to Infinity, T:Approx. 100cm to Infinity
Optical Zoom 5x
Precision Digital Zoom - Still Image Approx. 20x/10M, Approx. 6.3x/5M, Approx. 8.8x/VGA, Approx. 36x/2M, (16:9)Approx. 12x*1
Precision Digital Zoom - Movie Approx. 20x*1
Screen Size 2.7 Inch
Number Of Dots 230,400
Name ClearPhoto TFT LCD
Brightness Setting 5 Steps
Image Stabilizer System Electronic Image Stabilization
Focus Mode - Multi-Point AF Yes
Focus Mode - Center-Weighted AF Yes
Focus Mode - Flexible Spot AF (Tracking Focus) Yes
Focus Mode - Flexible Spot AF (Face Tracking Focus) Yes
Light Metering - Multi Pattern Yes
Light Metering - Center-Weighted Yes
Light Metering - Spot Yes
Exposure Compensation +/- 2.0EV, 1/3EV step
ISO Sensitivity Setting (Still Image) Auto/100/200/400/800/1600/3200*2
White Balance Auto/Daylight/Cloudy/Fluorescent/Incandescent/Flash
Shutter Speed iAuto (2"-1/2000)/Program Auto (2"-1/2000)*3
Self-Timer Off/10sec./2sec./Portrait1/Portrait2
Flash Mode Auto/Flash On/Long Flash/Slow Synchro/Flash Off
Flash Range ISO Auto: Approx. 0.5m-2.7m(W)/Approx. 0.5m-1.2m(T), ISO3200: up to Approx. 5.5m(W)/Approx. 2.5m(T)
Auto Macro Yes
Auto Focus Illuminator Auto/Off
Aperture Approx. F3.2(W), Approx. 6.5(T)
Face Detection - Mode Auto/Off
Face Detection - Face Selection Yes(Key)
Face Detection - Max. No of Detectable Faces 8 Faces
Intelligent Auto Yes
Easy Shooting Yes
Program Auto Yes
Movie Mode Yes
Panorama Yes
Scene Selection Yes
Picture Effect Yes
High Sensitivity Yes
Night Scene Yes
Night Portrait Yes
Soft Snap Yes
Landscape Yes
Beach Yes
Snow Yes
Gourmet Yes
Pet Yes
Soft Skin Yes
Toy Camera Yes
Pop Colour Yes
Partial Colour Yes
Soft High-key Yes
Memory Stick Duo (Still Image / Movies) Yes*5
Memory Stick PRO Duo (Still Image / Movies) Yes*5
Memory Stick PRO Duo - High Speed Yes*5
Memory Stick PRO HG Duo Yes*5
SD Memory Card Yes*5
SDHC Memory Card Yes*5
Memory Stick Micro Yes*5 *6
Memory Stick Micro (Mark2) Yes*5 *6
Micro SD Memory Card Yes*5 *6
Micro SDHC Memory Card Yes*5 *6
Internal Memory Data Copy (to Recording Media) Approx. 28MB
Stamina (Battery Life) Approx. 220 shots/110mins*7
16M (4,608 X 3,456) 4:3 mode Yes
10M (3,648 X 2,736) 4:3 mode Yes
5M (2,592 X 1,944) 4:3 mode Yes
VGA (640 X 480) 4:3 mode Yes
2M (1,920 X 1,080) 16:9 mode Yes
12M(4,608 x 2,592) 16:9 mode Yes
Sweep Panorama 360 (11,520 X 1,080) Yes
Sweep Panorama Wide (7,152 X 1,080 / 4,912 X 1,920) Yes
Sweep Panorama Standard (4,912 X 1,080 / 3,424 X 1,920) Yes
VGA (640 X 480 / 30fps) Yes
QVGA (320 X 240 / 30fps) Yes
1,280 X 720 (1,280 X 720 / 30fps) Yes
Face Detection Yes
Smile Shutter Yes
Grid Line Yes
Retouch - Trimming Yes
Retouch - Red-eye Correction Yes
Retouch - Unsharp Masking Yes
Beauty Effect Yes
Start-up Time Approx. 1.4 sec.
Shooting Time Lag Approx. 0.5 sec.
Shutter Release Time Lag Approx. 0.100 sec.
Shooting Interval Approx. 3.5 sec.
Burst Speed (Maximum) Approx. 1.0fps (100shots)*4
Burst Interval (Minimum) Approx. 1.0 sec. (100 shots) *3 *4 *9
Built-in Microphone Mono
Smart Zoom 10M Approx. 6.3x, 5M Approx. 8.8x, VGA Approx. 36x, 2M(16:9) Approx. 12x
Optical Zoom During Movie Recording Yes(5x)
Slide Show - Video Out SD
USB Connection - Mass Storage Yes
USB Connection - PTP/MTP Yes
Hi-Speed USB Yes
Multi-use Terminal Yes(AV/USB)
Tripod Receptacle Yes
Supplied Battery Maximum Voltage: 4.2V, Nominal Voltage:3.6V, Capacity for Shooting: typical:2.3Wh(630mAh), minimum:2.2Wh(600mAh)
AC Adaptor Power Requirements: AC 100V to 240V, 50/60 Hz, 70mA; Output voltage:DC 5V
Dimensions (W x H x D) Approx. 97.0mm x 55.1mm x 20.0mm
Weight (with Battery & Memory Stick) Approx. 114g
Weight (Body only) Approx. 98g
Supplied Accessories Rechargeable Battery Pack(NP-BN)*8/AC Adaptor(AC-UB10C)/Multi USB/Wrist Strap/Instruction Manual

Features and specifications are subject to change without notice.
*1 Optical zoom from the wide side (except RX1).
*2 REI = Recommended Exposure Index
*3 When ISO sensitivity is higher than IS0 3200, the slowest shutter speed limit is 1/4 sec. Manual setting of ISO sensitivity to lower than ISO 3200 is necessary to set shutter speed slower than 1/4. (except RX1, RX100).
*4 You may not be able to shoot images in Burst mode depending on the Shooting mode.
*5 For movies, compatible "Memory Stick PRO Duo (Mark2)", "Memory Stick PRO-HG Duo", "Memory Stick Micro (Mark2)", SD/SDHC/SDXC memory card or microSD/microSDHC card (Class 4 or faster speed is recommended) can be used.
*6 with Adaptor( not supplied )
*7 The LCD screen is turned on, shooting once every 30 seconds, the zoom is switched alternately between the W and T ends the flash strobes once every two times, the power turns on and off once every ten times.
*8 Rechargeable battery pack NP-BN cannot be used with Cyber-shot that are supplied with NP-BN1
*9 Speed will be slower after taking some shots. *without CMOS models