From the Manufacturer

Oatmeal baths have long been recommended for people with a variety of sensitive skin conditions. That’s because the special properties of oat give it an enhanced ability to absorb moisture and relieve dry, itchy, irritated skin.

In 1945, the founders of the Active Naturals Brand developed a special milling process to create colloidal oatmeal. This finely ground oat locks in moisture and retains the soothing effects of the whole oat grain, relieving dry or irritated skin.

Colloidal Oatmeal:

Active Naturals Colloidal Oatmeal can serve as a skin protectant. It has the ability to attract moisture to the skin and to form a protective barrier.

What is Eczema?

Eczema or atopic dermatitis is one of the most common skin disorders seen in infants and children, affecting 10 to 15 percent of the childhood population. There could be many causes of atopic dermatitis, including allergic or immune mediated components. In adulthood, the disease typically worsens and the skin becomes thicker and drier.

Signs and Symptoms include sensitive skin, itching, scaling, redness, rash, and other symptoms.

Take care of you skin by following these eczema management tips:

--Moisturize every day.

--Wear cotton or soft fabrics.

--Avoid rough, scratchy fibers and tight clothing.

--Take lukewarm baths and showers, use a mild cleanser.

--Gently pat your skin dry with a soft towel — do not rub.

From humble beginnings in 1945, the story of the Aveeno Brand has been one of discovery. By unlocking nature’s powers through scientific advances, they have discovered ways to nurture and transform skin and hair to an enhanced state of natural health and beauty.

Aveeno Baby Eczema Therapy Moisturizing Cream is recommended by dermatologists to help care for skin with eczema. Formulated specially for babies, this pediatrician-recommended cream relieves the dry, itchy, irritated skin due to eczema. This Active Naturals Colloidal Oatmeal formula is clinically proven to moisturize and relieve dry skin, and is gentle enough for use on babies. The colloidal oatmeal formula helps strengthen the skin's moisture barrier to help prevent and protect against dryness. Aveeno Baby Eczema Therapy Moisturizing Cream is steroid-free and fragrance-free.