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Pure Beauty White & Bright Cleansing Foam 125ml

Lifts away impurities and helps block the formation of melanin, while boosting its antioxidation
effects via our unique White & Bright Complex to help to suppress and prevent pigmentation.
Paired with Red Beads infused with Vitamin E for soothing and moisturising benefits, it works
to purify, hydrate and lighten your skin for the clearest and most radiant complexion.

White & Bright
Stop pigmentation before it starts with Pure Beauty White & Bright complete whitening solution.
 Its innovative White & Bright Complex suppresses melanin production from the original nerve
signal right through to the formation stage, so your skin stays translucent, spot-free and luminous.

• Improves skin clarity
• Diminishes appearance of pigmentation
• Evens out skin tone 

Brand Story

Pure Beauty.
Inspired by nature. Perfected by science.

The theory of ageing states that living things age because cells accumulate oxidative free radical
damage over time. Pure Beauty is based on the understanding that powerful antioxidants can limit
 and reduce this free radical damage, and slow the skin aging process.

Over the past decade, Pure Beauty has embarked on a search for the perfect antioxidant, and
along the way, we have discovered many more of nature's skincare secrets.

Inspired by Korean skincare innovation, incorporating the finest natural ingredients and made
possible by leading edge technology, we have created unique skincare products based on
powerful antioxidant blends for visible, long-term results.

All our products are dermatologically tested and proven to be safe and effective solutions that
leave your skin looking healthier, softer and younger.