The key to our effective formula is our natural silicas, derived from sand to improve cleaning and to gently whiten without bleaching ingredients or harsh abrasives. Simply White toothpaste helps to restore the natural whiteness of your teeth. Try Simply White for a bright, healthy smile that shows your natural confidence! Simply White is also the only natural whitening toothpaste to earn the ADA Seal!IngredientsHydrated silica, water, sorbitol, glycerin, xylitol, sodium lauryl sulfate, natural flavors, xanthan gum, Chondrus crispus (carrageenan).
DirectionsAdults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.Children 2 to 6 years: use only a pea sized amount and supervise child''s brushing and rinsing (to minimize swallowing).Children under 2 years: ask a dentist or physician.Expiration01/31/2018