Tata Tea is the largest packaged tea brand in the country with one in three Indian households having consumed it over the course of last year
The landmark 'Tata Tea Jaago Re'; campaign has transformed the way beverages are marketed in India by repositioning tea from a mere wake up drink to a medium of Social awakening
Jaago Re today is the ONLY Social Cause Brand in the top 50 FMCG brands on Facebook India.
Tata Tea began its journey more than 25 years ago, when the packaged tea market was dominated by one large player with over 70% market share. While most saw entering this market as an almost impossible task, Tata Tea saw an opportunity.
Tata Tea has been a promoter of social awakening and action - right from encouraging young people to vote, inviting consumers to pledge against bribery to making a 'Badey Badlav Ki Choti Shuruaat' by putting women first.

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Width : 4.41 inch
Height : 3.11 inch
Length : 6.1 inch

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ASIN : B0058PHQYU