

This was the vision of, Seikou2019sfounder, Kintaro Hattori, and it has inspired our company throughover a century of watchmaking. An unflagging quest to increase boththe precision, utility and beauty of our watches has resulted inmany world-firsts. In 1969 we revolutionized the watchmakingindustry with the Seiko Quartz Astron, the worldu2019s first quartzwatch. And in 2012, when we launched the Seiko Astron, the worldu2019sfirst GPS solar watch, it was immediately recognized as the newglobal standard by markets worldwide.
As we look forward to the nextdecade, our commitment to our founderu2019s vision will remainundiminished, but we aim to add a new, extra dimension to thewatches we offer. As well as innovative technology and a finelyhoned approach to design, we aim to create watches that have astrong emotional appeal and that will enrich the lives of ourcustomers. Time is to be enjoyed and our aim is to touch peopleu2019shearts worldwide, adding a touch of fun and excitement to theirlives. These ideas come together in a new expression that willguide our future. u201cMoving Ahead. Touching Hearts.u201d