A gentle yet powerfully effective shampoo  Features a 100% vegan & multifunctional formula  Contains a plant-based surfactant complex & amino acids  Helps revitalize highlights & shimmery hues between color services  Blended with antioxidant Pro Vitamin B5 (Panthenol)  Helps protect hair against the damaging effects of the environment  Loaded with Betaine derived from sugar beets  Helps control moisture balance & shield scalp from irritation  Removes & prevents brassy, ashy or muddy tones  Leaves hair soft, shiny, bouncy & manageable with vibrant color