A waterproof formula that pushes up lashes for maximum volume that lasts for 12 hours.nFashionably false in look, but honestly real, this mascara's key benefits of volume and curl are matched by a dramatically exaggerated end look. The unique edge: The ultra-thickening formula in combination with the plush-'em-up action of its unique double-lush brush douses lashes in a deluxe dose of tear-, sweat- and humidity-proof pigment with each stroke that lasts for 12 hours. The result is incredibly magnified and multiplied lashes that are thick, long, curled and full-feathered.