Rapid White Direct White Toothpaste 75ml is a clinically tested, fluoride toothpaste for daily use, to gain up to 1,5 lighter shades from the first teeth brushing.<br /><br />The Optical Whitening technology with direct white pigments is very effective and makes teeth visibly whiter. The optical effect is temporary and fades in the day depending on the food consumed. A new teeth brushing allows to recover this effect. Thanks to the patented formula from the United States, this toothpaste removes dirt particles and protects teeth from discolouration.<br /><br />The Direct White toothpaste contains fluoride to strengthen and remineralize the tooth enamel, protects against tartar and plaque buildup, and has a refreshing minty taste.