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??Bob Chapman?? CEO of the $1.7 billion manufacturing company Barry-Wehmiller?? is on a mission to change the way businesses treat their employees.?? ? Inc. Magazine

Starting in 1997?? Bob Chapman and Barry-Wehmiller have pioneered a dramatically different approach to leadership that creates off-the-charts morale?? loyalty?? creativity?? and business performance. The company utterly rejects the idea that employees are simply functions?? to be moved around?? "ith carrots and sticks or discarded at will. Instead Barry-Wehmiller manifests the reality that every single person matters just like in a family. Thats not a clich? on a mission statement; its the bedrock of the companys success.

During tough times a family pulls together makes sacrifices together and endures short-term pain together. If a parent loses his or her job a family doesnt lay off one of the kids. Thats the approach Barry-Wehmiller took when the Great Recession caused revenue to plunge for more than a year. Instead of mass layoffs they found creative and caring ways to cut costs such as asking team members to take a month of unpaid leave. As a result Barry-Wehmiller emerged from the downturn with higher employee morale than ever before.

Its natural to be skeptical when you first hear about this approach. Every time Barry-Wehmiller acquires a company that relied on traditional management practices the new team members are skeptical too. But they soon learn what its like to work at an exceptional workplace where the goal is for everyone to feel trusted and cared for?and where it??s expect" that they will justify that trust by caring for each other and putting the common good first.

Chapman and coauthor Raj Sisodia show how any organization can reject the traumatic consequences of rolling layoffs?? dehumanizing rules?? and hypercompetitive cultures. Once you stop treating people