Renowned top player in hair dryer industry with over 15 years of experience; industry-leading technology supported with 2000 square meter plant and over 2000 employees;

Direct ION Technology emits negative ions to help professional hair care while reducing frizz, adding shine, providing silky smooth manageable hair for gorgeous results;

Powerful AC 1875W motor with anti-overheating mechanism and infrared X technology; 50% faster drying for all hair types and lengths;

Concentrator nozzle and diffuser included, for added precision and frizz control;

9 feet power cord with hanging loop provides unbeatable control; Cold shot button locks all the hair style; ALCI safety-certified plug;