Sensitivity is a major area of oral care concern and occurs for a variety of reasons: Whitening over-brushing and enamel erosion due to acidity are all common causes. Consumers who are frequent whiteners are particularly susceptible to sensitivity issues. Those with sensitivity issues may be reluctant to brush to relieve oral pain as brushing can further inflame tissues.
Our new TheraBreath Soothing Oral Rinse is designed to reduce irritation of teeth and gums with powerful desensitizes without brushing. The Soothing Oral Rinse also contains stain sealants that are particularly desirable to consumers that have recently whitened - it solves for another of their major concerns the re-staining of recently whitened teeth.
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