01~04_MAGIC STARTER SPF25/PA++  




image

Self-adjusting Beauty Filter Effect
Brighter and more luminous skin controlled with lighting powder and color matching according to the skin tone

A lighting powder that brightens the skin as if in a spotlight : Translucent lighting powder transmitsor reflects light to correct the skin tone. This is different from the skin tone correction of previous makeup base products that are thick and simple. Also, the lighting powder clearly expresses the foundation color by giving off a transparent radiance and gloss through light reflection.
A specialized color system to express lively complexion as if a filter is applied : The effect that brightens a dull complexion has been realized by developing a specialized color that can give a lively complexion on various skin tones.

Makeup boosting effect designed from various angles
A powder with excellent adhesion power against breakage, dryness, darkening and sloppiness offer steady brightness

HERA Magic Starter improves makeup longevity through the magnetic effect that holds makeup tight using the fix effect powder. Thus, the makeup stays as moist and smooth as when it was applied in the morning with a clean coverage and dewy finish bright.

Moisturizes and smoothens the skin for effective makeup blending
For that ideal, deeply moisturized and firm skin condition that blends well with makeup

The fresh and light essence texture that consists of trehalose component is immediately felt on the skin. The moisture wax maintains deep moisture for a long time. Also, the European chestnut extract tightens skin and boosts the skin into a firm and well-polished complexion that blends well with makeup.

Color recommendation based on your skin tone

  • Rose: Giving a lively brightness to dark or dull skin
  • Lavender: Giving clear brightness by correcting the strong yellow skin tone
  • Mint: Giving clean and clear brightness by correcting the strong red skin tone
  • Shimmery White: Dazzling brightness that gives a transparent threedimensional look to the face

HOW TO

  1. After the skin care step, place a pea-size amount on the back of your hand.
  2. Dot on areas of your face in this order: cheek → forehead → nose → chin.
  3. Spread and apply as closely as possible using your middle and ring fingers.
  4. Apply thinly but evenly on the eye, nose, and mouth areas using the tip of your middle finger.






  05_VITAL LIFTING ESSENTIAL BASE SPF15 PA+  

Supple skin with added volume: Serum in Emulsion

The creamy texture delivers the highly concentrated yet smooth serum and forms a thin moisture barrier on the skin for deep moisturization.

For a brighter and healthier-looking skin tone

Vital Color System creates a brighter and healthier skin tone with micro-sized glam pearls to instantly correct skin tone for skin that looks younger with added vitality.

For smooth, yet thorough skin tone correction

Double Veil Tech. eases the look of flaking skin with its powerful moisturizing ingredients that prep the skin once again with pore filling gel to create soft and smooth skin. Plus, VitalixirⓇ-B Osmogelline instantly corrects sagging skin complexion and fills in wrinkles.

HOW TO

  1. After skin care, put a dab like that of a size of a bean on the back of the hand.
  2. Apply a small amount on the face in the order of cheeks → forehead → nose → chin.
  3. Use the middle and ring fingers to spread it on the face for it to be absorbed.
  4. Use the middle finger to thinly and evenly apply on eye contours, nose sides, and mouth contour.



  06_MAKE UP FIXER 

Multi-purpose item to use before and after makeup

It adds a healthy glow to the skin when used as part of the skincare routine and preps the skin into an even-toned base when used in the makeup step so that it takes makeup better. In addition, it allows makeup to stay in place when used on top of makeup.

Fine mist for moisturizing effect

It spritzs fine misty particles onto the skin to provide moisture for the skin and hold makeup in place. Cotton extract moisturizes the skin to prevent it from drying while natural coconut oil and beet extract together help the skin stay moisturized. Moreover, fine particles do not evaporate but stay on the skin in a thin even layer. Experience the all-day moisturizing effect.

HOW TO

Shake the mist 1-2 times to mix moisturizing ingredients well and spray in a circular motion at least 20cm away from the face to hold makeup in place or when your skin feels dry. Leave it to dry or fan yourself to help the skin absorb it faster.

What’s good about fanning yourself?

  • It allows Fixing Polymer to form into a radiant film to help the skin retain moisture and hold makeup better in place.
  • Fanning doesn’t make your skin dry as the product has high polyol content.