01_RICH CURLING MASCARA 

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Dramatic curl

Slim brush, short rod and handy grip for extreme curling


Smooth touch

Smooth touch to the eyelashes


Smudge-free

Forms a thin and light film that gives a smudge-free smooth surface to the eyelashes.


Easy-to-clean

  • Easy to wash with lukewarm water

HOW TO

  • Put the brush on the root of upper lashes for a few seconds and curl up lashes like you're lifting them.
  • Lightly brush down lower lashes.
  • Use the eyelash curler before applying mascara to create more beautiful lashes.





 02_RICH VOLUME MASCARA 

Voluminous lashes with a clean finish

It adds volume to each and every lash.


Easy to Use

The design of the S-shaped brush mimics the natural curve of the eyelashes for greater ease of use.


Smudge-free

A blendable wax forms a thick film to prevent smudging.


Easy-to-clean

  • Easy to wash with lukewarm water

HOW TO

  • Put the brush on the root of upper lashes for a few seconds and curl up lashes like you're lifting them.
  • Lightly brush down lower lashes.
  • Use the eyelash curler before applying mascara to create more beautiful lashes.





 03_RICH SQUEEZE MASCARA 


NO.79 Lash Black image

Ultimate volume

Squeeze to melt it down and take out more for better application.


Voluminous eyelashes free of clumping

A combination of thick and thin bristles add volume to the lashes without clumping.


Fresh beautiful look

Innovative squeeze-to-use package for complete use (received Gold Prize at the 2015 DuPont Packaging Awards)


Easy-to-clean

  • Easy to wash with lukewarm water

HOW TO

  • Put the brush on the root of upper lashes for a few seconds and curl up lashes like you're lifting them.
  • Lightly brush down lower lashes.
  • Use the eyelash curler before applying mascara to create more beautiful lashes.




 04_RICH LONG LASH WATERPROOF MASCARA 

NO.79 Lash Black image

LONG LASH

Your lashes can look naturally long with fine fiber that is 1/4–1/5 the size of real lashes.


Long-lasting lash curling

Ultra-light content lighter than water sustains the curling effect for longer when applied after eyelash curler.


Strong waterproof effect

The Water-free Formula provides a powerful waterproof effect that prevents smudges caused by water and sweat.


Easy cleansing

  • It is easily cleansed without irritation using cleansing oil, leaving no residual fiber.

HOW TO

  • Place the brush on the roots of the upper lashes for a few seconds, then lift up the lashes to apply the product to the tips of the lashes.
  • Apply on the lower lashes by gently brushing them.
  • Vertically curl up the front of the lashes multiple times.
  • Use an eyelash curler to lift up the lashes before using the mascara to make them look more beautiful.




 05_RICH LONG LASH WATERPROOF MASCARA 


LONG LASH

Your lashes can look naturally long with fine fiber that is 1/4–1/5 the size of real lashes.


Long-lasting lash curling

Ultra-light content lighter than water sustains the curling effect for longer when applied after eyelash curler.


Strong waterproof effect

The Water-free Formula provides a powerful waterproof effect that prevents smudges caused by water and sweat.


Easy cleansing

  • It is easily cleansed without irritation using cleansing oil, leaving no residual fiber.

HOW TO

  • Place the brush on the roots of the upper lashes for a few seconds, then lift up the lashes to apply the product to the tips of the lashes.
  • Apply on the lower lashes by gently brushing them.
  • Vertically curl up the front of the lashes multiple times.
  • Use an eyelash curler to lift up the lashes before using the mascara to make them look more beautiful.