XEROX Authentication Label

• Xerox and Fuji Xerox use an "authentication label" on supplies packaging (such as toner cartridges, customer replaceable units).
• The authentication label is a small (3.3 x 2.0 cm), Xerox-branded holographic label used to verify the authenticity of an item as "Genuine Xerox", and commonly applied for both Xerox and Fuji Xerox supplies.

How to identify Genuine Xerox / Fuji Xerox Supplies

• When you find the authentication label on Xerox / Fuji Xerox supplies packaging, please check the following features of the label:
  • Presence of label, comparable to sample pictured above.
  • Serial number printed along top edge of label.
  • Barcode code printed along bottom edge of label.
  • Most importantly, the background changes to read: "ORIGINAL AUTÊNTICO" or "GENUINE VÉRITABLE" depending on viewing angle.

Current products with the label

• For Fuji Xerox brand products, most of printer supplies and some supplies for multifunctional devices are with the authentication label. Some genuine Fuji Xerox supplies including the ones for multifunctional devices are still without the label. These cartridges should not be mistaken as counterfeits just because they do not carry the authentication label. Fuji Xerox plans to continue with a rollout of the label on other supplies packaging in the future.
• For Xerox brand products, the majority of toner and ink cartridges for Production and Office products carry the authentication label. Selected authentic low volume products do not have the label and should not therefore be considered counterfeit.

Previous authentication label

• Xerox and Fuji Xerox have introduced the smaller (3.3 x 1.3 cm) authentication label before. For certain period, there will be 2 types of labels, the label above and the previous label below. Both are genuine Xerox / Fuji Xerox products and either should not be mistaken as counterfeits.
• The features to be checked for the authenticity are the same.