01_URBAN VEIL CC SPF40/PA+++ 

Complete care for protection from the urban aggressors, such as oxygen radicals, fine dust, and UV rays.

  • The Multi-Shielding Technology that forms a flexible, thin yet firm veil on the skin defends the skin from fine dust and yellow dust.
  • Care Enhancing Cocktail preserves your skin’s true beauty.
  • Care Enhancing Cocktail: A plant-based compound serum formulated with various antioxidant-enriched berries, including Camu-Camu berries and acai berries, and the extracts of mate green leaves, quinoa, and water hyacinth.
  • The SPF40 PA+++ formula with an inorganic sunscreen base protects the skin from the UV rays.

Thin and smooth application and adherence

  • Adopting Even-fit System adheres smoothly and spreads thinly without caking and stays comfortable without heaviness all day.
  • Great for makeup correction as it will not cake on pores or fine wrinkles when applied in multiple layers.
It didn’t cake while applying Urban Veil CC in multiple layers 100% It was not thick or heavy, and left comfortable finish 100% I felt Urban Veil CC was applied thinly and evenly 91.30% Subjects: 23 adult women (38.696 years old in average) Test Period: Nov 9, 2016 – Nov, 14, 2016 Test Institute: P&K Skin Research Center

Daily makeup for natural, clear and bright complexion

  • Completes smooth base makeup with natural coverage of blemishes, pores, and unevenness.
  • Leaves the skin naturally beautiful with a subtle natural glow.
Customer satisfaction survey about the Efficacies of HERA Urban Veil CC(3번 제품 특징에 해당하는 설문결과) The skin looks bright and healthy. 91.3% Complexion improved. 91.3% It covers up skin imperfections well and yet looks natural. 82.6%*

HOW TO

  1. After using Magic Starter, release a pea-sized amount onto the back of hand.
  2. Apply onto the cheeks → forehead → nose → chin in small dots.
  3. Use your middle and ring fingers to spread thinly for adherence.
  4. Use the tip of ring finger on the eye area, nostrils, and lip area to finish thinly and evenly.









 02_VITAL LIFTING FOUNDATION SPF25/PA++ 




Supple skin with added volume: Serum in Emulsion

The creamy texture delivers the highly concentrated yet smooth serum and forms a thin moisture barrier on the skin for deep moisturization.

Healthy skin full of vitality: micro glam pearls

Minute pearls that are not visible to the eyes hide the causes of skin dullness and add radiance, smoothness, and volume to the skin. They keep the skin radiant and prevent darkening.

Takes care of aging early on to maintain a younger-looking skin: VitalixirⓇ

Based on numerous years of AMORE PACIFIC’s skin research, we have deducted the five factors that cause aging early on according to each age group (wrinkles / suppleness / radiance / skin texture / skin tone) to develop a vital diagram. We did not only research about the actual changes in the skin’s characteristics caused by aging but also the development of our awareness about aging to find out ways on how to take care the signs of aging and provide a makeup that enhances the skin’s vitality. As a result, we developed VitalixirⓇ that is optimized to each of our product series. With VitalixirⓇ, the makeup becomes more effective in taking care of the factors of aging early on for a healthier and younger-looking skin.

HOW TO

  • Pump twice to take a pea-sized amount on the back of your hand after applying the makeup base.
  • Dab small dots of the product on the cheeks, forehead, nose and chin.
  • Use your middle and ring fingers to spread it over the skin.
  • Use the tip of your middle finger to apply a thin, even layer around the eyes and lips and both sides of the nose.









 03_HD PERFECT FOUNDATION SPF15/PA+ 

UHD - Complete Coverage of Pixel Technology

UHD - Pixel Technology was inspired by Ultra High-Definition technology that reduces individual pixel size and margins to realize clear, defined, high-resolution images. The ultra fine cover powder consists of a complex concealing formula that prevents the product from clumping, for even, thin application resulting in perfect, flawless skin.

SPX Long-lasting Effect

Sebum control function is important in keeping makeup looking fresh and smooth. SPX (Sebumsorb Powder X) is excellent in suppressing excess sebum, helping you get a vibrant complexion that lasts all day long.

Multi-dimensional Hemi-LAMP Powder and Glow

Hemi-LAMP powder particles are shaped like a hemisphere so that they sit on skin naturally, creating a dense, smooth, and flawless surface. The particles reflect bright light, giving skin a vibrant, healthy glow as natural as naked skin while defining the contours of the face.

HD Perfect Foundation for UHD-quality look of the skin

  • Ultra-fine Dispersion Technology improves the efficiency of dispersing fine particles to provide great coverage with a light fit to keep the skin looking smooth.
  • Powder coated with skin-friendly amino acid derivatives containing moisturizing ingredients, HD PERFECT FOUNDATION sets well to give a dewy finish.

HOW TO

Makeup

  1. Use after applying the Magic Starter. Dispense a pea-sized amount on the back of your hand.
  2. Dab a small amount on your cheeks, forehead, nose, and chin and spread out evenly from the center of the face and out.
  3. Use the rest of the product around the eyes, nostrils, and mouth.









 04_EASY TOUCH CONCEALER 

A concealer with thin, light texture that perfectly covers imperfections

Porous multi-powder spreads thinly and lightly over the face, working with the skin’s complexion for perfect coverage of blemishes, freckles and acne. It is so mild, it’s suitable for use on the sensitive skin around the eyes area that’s prone to dryness.

Skin-fitting polymer with excellent hold

With the high-fix technology that helps hold makeup in place, the concealer lasts all day long without becoming washed away or smudged, even when applied on top of makeup. In addition, it is formulated with a skin-fitting polymer and oil to sit on the skin instantly upon application and provide perfect coverage. It is not washed away by water or sweat, but removable only through cleansing.

Non-sticky, silky finish

Flexible gel formula leaves a soft, smooth finish. You can create a natural look whether you apply before or after putting on the foundation.

HOW TO

Dot a small amount on the part that you wish to cover, such as blemishes and freckles; dab it on the skin using your fingers.








 05_EYE BRIGHTNER SPF35/PA++ 

A brightener that works to brighten up dull-looking skin tone

It effectively blocks harmful UV rays that cause skin dullness and aging, while also brightening up dull-looking skin tone with the help of arbutin. It is a highly functional eye brightener effective at brightening the dark circles under the eyes.

A moist finish with hydration and moisture field-forming effects

It covers skin imperfections, immediately revitalizing and brightening up dry, dull-looking skin. It moisturizes the skin while forming a shield of moisture to leave a moist finish while preventing moisture loss. Plus, it firms up and keeps the skin around the eyes area moisturized all day long.

Convenient to use and carry around

It is a brush-on type, allowing you to easily use on small areas and reapply on top of makeup without getting cakey.

HOW TO

  • For first use, pump the back of the product 3-4 times to saturate the brush.
  • Pump the back once, apply it around the dark circles under the eyes and finish up by gently dabbing it before/after using the foundation.
  • Apply on top of makeup when fixing makeup to keep the skin around the eyes area looking healthy and bright all day long.