This creamy body wash helps moisturize as it gently cleanses to soothe itchy, dry skin. The unique formula combines ACTIVE NATURALS� Colloidal Oatmeal�known for its skin-soothing benefits�with rich emollients, so it holds in moisture even after you rinse, leaving your skin feeling soft and smooth all day long. It's soap free, dye free, fragrance free and hypoallergenic, so it's gentle enough for sensitive skin.