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What it is: The Original Long Wear lip color that lasts for 12 hours straight! This revolutionary non-drying formula glides on smoothly to achieve perfect looking lips for hours. Non-transferable and kiss-proof, this fade-resistant formula works on every skin tone, from lightest to darkest, to give you a customized color that lasts all day! What it does: Enriched with the natural moisturizing properties of Aloe Vera and Vitamin E, your lips will not only look amazing but also feel smooth and hydrated, for a velvety feel and a dramatic look. What else you need to know: Aloe Vera - Instantly rejuvenates and hydrates extra dry, flaky lips. Shea Butter - Restores elasticity and soothes your precious pucker. Vitamin E - All natural anti-oxidant protects and balances your lips' moisture.