Made using the highest quality materials

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Engineered to help anglers catch more fish

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The most trusted name in all fishing gear

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Small profile to stimulate feeding, popular for all species of fish

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Perfect for a variety of rigging applications

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PowerBait scent and flavor impregnated into baits is then tasted by fish upon biting bait, the more they bite the better it taste

nThe Berkley PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. PowerBait products are available for nearly every fish species and fishing technique.