John Wiley Sons</br></br>Product Description</br></br><b>John C. Bogle shares his extensive insights on investing in mutual funds</b>  <p>Since the first edition of <i>Common Sense on Mutual Funds</i> was published in 1999?? much has changed?? and no one is more aware of this than mutual fund pioneer John Bogle. Now?? in this completely updated <i>Second Edition??</i> Bogle returns to take another critical look at the mutual fund industry and help investors navigate their way through the staggering array of investment alternatives that are available to them.</p> <p>Written in a straightforward and accessible style?? this reliable resource examines the fundamentals of mutual fund investing in today's turbulent market environment and offers timeless advice in building an investment portfolio. Along the way?? Bogle shows you how simplicity and common sense invariably trump costly complexity?? and how a low cost?? broadly diversified portfolio is virtually assured of outperforming the vast m"f Wall Street professionals over the long-term.</p> <ul> <li>Written by respected mutual fund industry legend John C. Bogle</li> <li>Discusses the timeless fundamentals of investing that apply in any type of market</li> <li>Reflects on the structural and regulatory changes in the mutual fund industry</li> <li>Other titles by Bogle: <i>The Little Book of Common Sense Investing</i> and <i>Enough.</i></li> </ul> <p>Securing your financial future has never seemed more difficult?? but you'll be a better investor for having read the <i>Second Edition</i> of <i>Common Sense on Mutual Funds</i>.</p></br></br>Amazon.com Review</br></br>Invoking the words and spirit of Thomas Paine?? investor-turned-historian John Bogle concedes that his ideas for revamping the mutual-fund industry are perhaps "t yet sufficiently fashionable to procure them general favor." But despite likening the "ills and injustices suffered by mutual fund investors" to those "our forebears suffered under English tyranny??"Bogle--founder of the Vanguard Group--makes a strong case for index funds with this exhaustive study of investing.<p>  He begins with primer-like essays on investment strategy?? championing mutual funds for their inherent investment value?? and then grinding each point home with a bevy of graphs?? charts?? entertaining anecdotes?? and common sense. He repeatedly stresses time as a basic tenet for investing?? listing these simple rules: "s your friend"; "Impulse is your enemy"; "Stay the course." And then he proceeds to blast fund managers?? who have become marketers rather than managers.  <blockquote>The trade-off between the profits that accrue