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MASRACA & EYELINER

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NO.1 BEST SELLING IN JAPAN !


Fa✔ From a Range of Single Items to a Refined and Unified Brand

【Bottle】
Consists of surfaces and twists, giving off a sophisticated impression and a unique personality. For a more stylish feel, the wink mark was removed and the same red color was incorporated to the whole bottle.
A standardized color for each product replaced the multiple colors used according to each shade amongst a single product, making it easier to differentiate the types of the product range.

【Packaging】
Unified the various patterns to a single motif for a united atmosphere of the brand as a whole, but at the same time, the colorful scene implies a playful touch.

✔Our Goals for the new Dejavu
We expect the new Dejavu will lead to customers’ rediscovery for the brand’s strong
products, and trials from new customers.


Dejavu Fiberwig Ultra Long Mascara #Pure Black

GET THE FANCIEST NATURAL LASHES EVER

Achieve evenly defined and soft-to-the-touch lashes in just one coat thanks to a unique fiber-rich film formula. With layered application, the fibers will adhere to every lashes and lengthen with every swipe yet remain silky-smooth.

UNIQUE FORMULA TO REPEL OIL, SWEAT, TEARS, AND FRICTION

The smear-resistant, rub-proof, smudge-proof and flake-proof film is a water-based formula that can stay for up to 24 hours. It wraps around every strand of lashes tightly for dark and full lashes without needing to worry about ugly stains, flakes or smudges.

*Conventional mascara contains oil-based cream, which is the main reason for smudging.


 EASY REMOVAL WITH WARM WATER

Upon the touch of warm water, the film formula absorbs moisture and slides off your lashes with a gentle massage, preventing damage to natural lashes and the delicate eye area.



FORTIFIED WITH MOISTURIZING INGREDIENTS

Infused with Hydrolyzed Silk, Pyrus Malus (Apple) Fruit Extract, Honey, Panthenol, Tocopherol (Vitamin E), and Royal Jelly Extract, lashes are kept nourished and hair cuticles are moisturized and conditioned.


CLUMP-FREE, SILKY SMOOTH & WASHABLE FILM TECHNOLOGY

The Eyelash Film Technology coats individual lash and fibers together in a smooth, clump-free film, extending lashes to a long, separated "false lash" finish. The glossy formula tapers to a pointed tip making lashes look completely natural.

 


DESIGNED FOR EXPERT FIBER APPLICATION

EXTRA LENGTHENING BRUSH

The Extra Lengthening Brush extends the potential of your lashes by conforming to the roots of lashes perfectly. The very short and dense bristles captures every lashes and adds lavish amounts of fiber to them while thoroughly separating for a clump-free look.

 

Dejavu Lash Knockout Extra Volume Mascara
#Dynamite Black



HAVE CLUMP-FREE AND VISIBLY FULL LASHES

A smudge-proof, rub-proof and smear-resistant film formula that encapsulate each lash while brushing, Dejavu Lash Knockout Extra Volume Mascara Dynamite Black gives your lashes volume, thickness, and body.


UNIQUE FORMULA TO REPEL OIL, SWEAT, TEARS, AND FRICTION

The smear-resistant, rub-proof, smudge-proof and flake-proof film is a water-based formula that can stay for up to 24 hours. It wraps around every strand of lashes tightly for dark and full lashes without needing to worry about ugly stains, flakes or smudges.

*Conventional mascara contains oil-based cream, which is the main reason for smudging.


 EASY REMOVAL WITH WARM WATER

Upon the touch of warm water, the film formula absorbs moisture and slides off your lashes with a gentle massage, preventing damage to natural lashes and the delicate eye area.

FORTIFIED WITH MOISTURIZING INGREDIENTS

Infused with Hydrolyzed Silk, Pyrus Malus (Apple) Fruit Extract, Honey, Panthenol, Tocopherol (Vitamin E), and Royal Jelly Extract, lashes are kept nourished and hair cuticles are moisturized and conditioned.


DESIGNED TO VOLUMIZE AND DEFINE

VOLUME STYLING BRUSH

The uniformly staggered bristles of the Volume Styling Brush picks up ample volumizing formula to generously coat lashes for a buildable volume with a single stroke. Achieve volumizing effect for every single lash with the unique flexibility of the brush.


Dejavu Keep Style S Mascara #Jet Balck


 

LOCKING AND SETTING IN CURL

This water-based film formula tightly fuse themselves onto each lashes that will never turn out stiff or brittle. The specially-designed film formula captures lashes from root to tip and lock in curls for the longest hours, without smudging or smearing.


UNIQUE FORMULA TO REPEL OIL, SWEAT, TEARS, AND FRICTION

The smear-resistant, rub-proof, smudge-proof and flake-proof film is a water-based formula that can stay for up to 24 hours. It wraps around every strand of lashes tightly for dark and full lashes without needing to worry about ugly stains, flakes or smudges.

*Conventional mascara contains oil-based cream, which is the main reason for smudging.


 EASY REMOVAL WITH WARM WATER

Upon the touch of warm water, the film formula absorbs moisture and slides off your lashes with a gentle massage, preventing damage to natural lashes and the delicate eye area.

FORTIFIED WITH MOISTURIZING INGREDIENTS

Infused with Hydrolyzed Silk, Pyrus Malus (Apple) Fruit Extract, Honey, Panthenol, Tocopherol (Vitamin E), and Royal Jelly Extract, lashes are kept nourished and hair cuticles are moisturized and conditioned.


DESIGNED TO LIFT EVEN YOUR TINIEST LASHES

KEEP STYLE BRUSH

The Keep Style Brush features a mixture of short and long bristles boosting serious lift and curl. The shorter bristles grab close to the root and firmly lifts and coats even your tiniest lashes, while the longer bristles brush between lashes and cleverly separates even with continuous application.

HOW TO APPLY

 

   

FIRST STEP

Align the curve of the brush with your lash line and move the brush straight from root to tip.



MORE LENGTH

For more length, wait for it to dry slightly before using vertically directed strokes on the tip of your lashes.



CURL AFTERWARDS

To achieve a lasting curl, wait for the film formula to completely dry on your lashes before curling with an eyelash curler.


CORRECT MISTAKES

Gently rub the residue off with a cotton swab after it is completely dry. The film will easily peel off without smearing.




Dejavu Eyeliner




Dejavu Lasting Fine S Pencil Eyeliner

NEW & IMPROVED DEJAVU LASTING-FINE S PENCIL EYELINER


✔️ Enriched with moisturizing serum ingredients* to provide nutrients from the roots of lashes.
*Ceramide 3, Rosemary extract and Squalane.

✔️Smooth & creamy texture that glides across lash line without running, feathering or smudging.

✔️ Highly pigmented shades that darkens with every layer and dry to a matte finish.

SUPERFINE 1MM EYELINER

FROM THIN LINE TO BOLD, DRAMATIC STROKE

✔️Perfectly traces along lash line with the unbreakable tip.

✔️Malleable tip defines inner rim and corner of the eyes.

✔️Filling in spaces along lash line to enhance the volume of lashes.

✔️Sturdy and easy to control even when lining the waterline.

24 HOURS STAYING POWER

✔️Sweat, sebum and tears resistant silicon formulated material** that wouldn't budge even through multiple layers.
**Trimethylsiloxysilicate

✔️Does not fade throughout the day.





Dejavu Lasting Fine S Felt Liquid Eyeliner
#Glossy Black

NEW & IMPROVED DEJAVU LASTING-FINE S FELT LIQUID EYELINER FILM FORMULA

✔️ Fortified with lash strengthening serum ingredients* to provide nutrients from the roots of lashes.
*Hydrolyzed collagen, Hyaluronic Acid and Rosemary extract (heat-resistant).

✔️ Quick-dry water-based film formula that stays on skin and doesn't budge from rubbing, sebum, sweat or tears.

✔️ Smooth formula that evenly distributes pigmentation and dries to a 3D, glossy finish.

✔️ Comes off thoroughly and easily with just warm water and promises zero staining on skin.

EASY TO CONTROL FELT TIP EYELINER FOR SMOOTH APPLICATION

✔️ Suitable for beginners.

✔️ Draws a precise line along lash line with flexible felt tip.

✔️ Even distribution of film formula for a sharp, professional look.

✔️ High concentrated pigments for a sharp 3D glossy finish.

24 HOURS STAYING POWER

✔️Sweat, sebum and tears resistant silicon formulated material** that wouldn't budge even through multiple layers.
**Trimethylsiloxysilicate

✔️Does not fade throughout the day.





Dejavu Lasting Fine S Liquid Eyeliner

NEW & IMPROVED DEJAVU LASTING-FINE S LIQUID EYELINER FILM FORMULA

✔️ Fortified with lash strengthening serum ingredients* to provide nutrients from the roots of lashes.
*Hydrolyzed collagen, Hyaluronic Acid and Rosemary extract (heat-resistant).

✔️ Quick-dry water-based film formula is resistant to rubbing, sebum, sweat and tears, ensuring up to 24 hours of smudge-less wear.

✔️ Buildable colour intensity and dries to a rich, glossy finish.

✔️ Comes off thoroughly and easily with just warm water and promises zero staining on skin.

NO-FRAY BRUSH TIP TO CREATE THIN TO THICK LINES

✔️ The ultra-fine flexible brush tip holds a maximum level of long-lasting formula and fills in spaces between lashes effortlessly for a rich, deep intensity.

✔️Supple and flexible brush tip delivers ensures the most precise application, thin or thick, and stays put all day.