Ammonia-free dye to create fun effects with brilliant, vibrant, vivid colors. No need to mix, apply directly from the bottle after bleaching.

Go for the crazy colour you've always wanted and look after your hair at the same time.

Hair color plus is ammonia-free to protect your hair and keep it looking healthy and beautiful.

Colours are the words of a language we know and we “speak every day” through the body, looks, places, objects.

Visual art, music, fashion, poetry produce colours and sensations which remain in our daily experience, to “nourish us” with emotions.

Colour is freedom, joy, amazement, lightness, simplicity: the way to change in a constantly changing world, all the while remaining oneself.

Vitality’s proposes colours, information, readings, sensations and suggestions for those masters performing in the world of colour, never losing sight of simplicity, authenticity, beauty.

Hair Colour Plus by Vitality is an ammonia-free, semi-permanent colour that won't damage your hair.

This at home colour will wash out in 3 to 20 washes and is best used on pre-lightened hair.

The Hair Colour Plus range features 6 vibrant shades including violet, red, fuxia, green, pink and blue.

To use, apply this ready to use colour directly to your pre-lightened hair using a thin brush, being careful not to stain your scalp. Comb the colour through your hair and leave on for 15 to 30 minutes before rinsing thoroughly until the water runs clear. Follow up with your choice of colour friendly shampoo and conditioner.

For an intense, semi-permanent at home colour, use Hair Colour Plus by Vitality (100ml)

At the beginning of the year I did an image overhaul and changed my hair completely. I had been waiting patiently for a chance to dye my hair an unnatural colour again and the chance finally presented itself when I began searching for hairdressing apprenticeships. Since then I have been testing different brands and colours and trying to find something fabulous. Right now I'm on the search for the perfect pink, so I decided to give Vitality Hair Colour Plus a shot.

I had almost completely washed out the previous pink dye I had in my hair, so before I put the Vitality colour in, it was a bit of an apricot blonde. Even though my hair is short, it is ridiculously thick and would take 2 packets of supermarket hair dye to cover it all, so I was nervous that I would run out of this dye half way.

I nearly peed my pants when I saw how gorgeous the colour was in the bowl! It was a really runny consistancy which i usually dont like, but the runnyness seemed to work well while I was applying it to my hair and allowed it to spread a lot easier.

This was my wet hair after shampooing twice. When I washed the dye out my hair was a very bright fuchsia, not just a 'hot pink' like most plain pink dyes. On the bottle it reccomends not to shampoo the hair after colouring, but since I wanted a more dulled out fuschia/fairyfloss colour I rinsed my hair and shampooed it twice. After drying it looked like this.

I'm extremely pleased with how it turned out even after shampooing and I'm even more pleased with how long its lasted. I've since washed my hair a few times more and the colour is still remaining a gorgeous fairyfloss pink. One of my mums friends came over who hasn't seen me in a while and literally called it fairyfloss hair haha I surprisingly don't have a criticism for this dye at all. It was fabulous and I cant wait to try out all the colours that they have on offer!

From what I know, you can only buy these dyes in speciality hair supply stores and not in shopping centres, so they're not exactly easily accessible if you run out and need to re do your hair quickly, but when you find them, stock up!