Gucci has long distinguished itself as the label of success for the world`s most stylish individuals. Inspired by the Gucci PremiÃ¨re Couture collection that debuted at the 2010 Cannes Film Festival Creative Director Frida Giannini conceived a new fragrance legend in the iconic and sophisticated form of Gucci PremiÃ¨re. Gucci PremiÃ¨re is a powerfully sophisticated aroma with vigorous notes of wood and musk. Just as a leading lady graces the red carpet with her couture Gucci gown so every woman deserves her Gucci PremiÃ¨re moment.