| Heading | Beautiful natural color. |
| Purpose | Hair Lightener |
| Manufacturer | P & G-Beauty |
| Active Ingredients | Lightening Powder: Potassium Persulfate; Sodium Silicate; Ammonium Persulfate; Silica; Sodium Lauryl Sulfate; Disodium EDTA; Ultramarines. Developing Creme: Water; Hydrogen Peroxide; Cetearyl Alcohol; Laureth-23; Steareth-21; Ceteareth-20; Polyquaternium-37; Propylene Glycol Dicaprylate/Dicaprate; Styrene/VP Copolymer; PPG-1 Trideceth-6; Etidronic Acid. Liquid Lightener: Oleic Acid; Oleth-2; Water; Propylene Glycol; Ethanolamine; Isopropyl Alcohol; Soytrimonium Chloride; Ethoxydiglycol; C12-15 Pareth-3; Hexylene Glycol; Ammonium Hydroxide; Fragrance; Erythorbic Acid; Sodium Sulfite; EDTA. Moisture Intensive Conditioner: Water; Stearyl Alcohol; Cyclopentasiloxane; Cetyl Alcohol; Stearamidopropyl Dimethylamine; Glutamic Acid; Dimethicone; Benzyl Alcohol; Fragrance; Panthenyl Ethyl Ether; EDTA; Panthenol; Methylchloroisothiazolinone; Methylisothiazolinone |
| Uses | Maximum blonde results that feel incredibly soft and silky. Q. How do I know if Nice `n Easy Born Blonde Maxi is for me? A. Born Blonde Maxi is perfect for you if you want natural looking maximum blonding on even the darkest hair. All-over lightening in just one step! Q. Will Nice `n Easy Born Blonde work on black hair? A. Yes! You can go from black to blonde in just one step with Born Blonde Maxi. Q. What if this is my first time lightening? A. Born Blonde is easy-to-use - even if it`s your first time lightening! Check out our side panel for help selecting the color result for you or call us at 1-800-CLAIROL to talk to our Expert Color Consultants. Q. How do I keep my new brilliant blonde hair looking shiny and healthy? A. Born Blonde comes with a multiple use Moisture Intensive Conditioner that penetrates hair so it stays soft and shiny week after week. This kit contains: lightening powder developing creme liquid lightener moisture intensive conditioner gloves. |
| Warnings | AVOID ANY CONTACT WITH EYES. AVOID SKIN CONTACT (OTHER THAN AREAS OF APPLICATION). SEE ENCLOSED LEAFLET FOR IMPORTANT SAFETY INFORMATION. PRODUCT NOT INTENDED FOR USE ON CHILDREN. KEEP OUT OF REACH OF CHILDREN. |
