Product Description

#1 NATIONAL BESTSELLER?" Featuring a new foreword by?Ari Emanuel and Patrick Whitesell
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Mark H. McCormack one of the most successful entrepreneurs in American business is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars he started International Management Group and over a four-decade period built the company into a multimillion-dollar enterprise with offices in more than forty countries.
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To this day McCormacks business classic remains a must-read for executives and managers at every level featuring straight-talking advice youll never hear in business school. Relating his proven method of applied people sense in key chapters on sales negotiation reading others and yourself and executive time management McCormack presents powerful real-world guidance on
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" the secret life of a deal
" management philosophies that dont work (and one that does)
" the key to running a meetingand how to attend one
? the positive use of negative reinforcement
? proven ways to observe aggressively and take the edge
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Praise for What They Don??t Teach You at Harvard Business School
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??Incisive?? intell