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*Aids in prevention of dental decay
*Builds protection against sensitivity
*Low abrasion formula effectively whitensif ($(''#wag-vpd-overview-ul'').has(''ul'').length) {$(''#wag-vpd-overview-ul'').prepend($(''#wag-vpd-overview-ul ul li''));$(''#wag-vpd-overview-ul ul'').remove();};
Provides maximum relief without a prescription in a low abrasion formula that is gentler on enamel. Baking soda gently removes plaque and surface stains with a deep cleaning action. Low abrasion formula effectively whitens without causing sensitivity. Added tartar control properties help protect against future buildup
* Fluoride cavity protection
* Relief from painful tooth & nerve sensitivity
* Enamel strengthening
* Gentle whitening
* Breath freshening
Made in USADo not swallow.Adults and children 12 years and over: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth for at least one minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.Children under 12 years: Consult a dentist or physician.© 2006 Church & Dwight Co., Inc.Take a Closer Look