Crown BusinessProduct Description
The inside story of the eipc turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.
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At the end of 2008?? Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin?? Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline?? but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally?? Ford had already put together a bold plan to unify its divided global operations?? transform its lackluster product lineup?? and overcome a dys??functional culture of infighting?? backstabbing?? and excuses. It was an extraordinary risk?? but it was the only way the Ford family?America??s last great industrial dynasty?could hold on to their company.
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Mulally and his team pulled off one of the great??est comebacks in business history. As the rest of Detroit collapsed?? Ford went from the brink of bankruptcy to