Product Description
The brand 4711 one has to go back to the end of the 18th century. Johann Maria Farina composed a light and fresh fragrance that he called Eau de Cologne. The name of the fragrance was inspired by Cologne, where he resided at that point. The fragrance became a bestseller and all rights and licenses were eventually bought by Wilhelm M?lhens. M?hlhens sold rights and licenses to more than 20 individuals, a move that was judged illegal and was voided in court. M?lhens then entered into a business relationship with another individual going by the name Farina (but unrelated to the fragrance's creator) and a company bearing the name Farina was set up. 4711 gegen?ber der Pferdepost von Ferd. M?lhens in K?ln am Rhein until in 1990 it was renamed again. The company name from 1990 on has been M?lhens GmbH & Co. KG. In 1994 the brand was bought by the cosmetics giant Wella who went on to sell the same products under the same brand name that had been used since 1990. Procter & Gamble bought the company Wella and all its subsidiaries in 2003. In 2006 they announced the successful sales of the 4711 brand to M?urer & Wirtz of Aachen. The original 4711 Eau de Cologne was made available to the public in 1792 and went on to become an iconic fragrance. The words Eau de Cologne have become synonymous with any light and refreshing fragrance and generally lower concentrated perfumed toilet waters that people rather use to refresh their senses instead of leaving perfumed trails.
