Made using the highest quality materials

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Engineered to help anglers catch more fish

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The most trusted name in all fishing gear

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New color combinations of eggs that include a clear side

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The clear side allows the bait to shine and shimmer more that attracts the fish from further distances and faster than normal colors

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Current proven fish-catching colors

nThe Berkley PowerBait scent and flavor impregnated into baits is tasted by fish upon biting bait. Fish hang on longer for more positive hook sets. The more a fish bites the more scent is dispersed into the water. PowerBait products are available for nearly every fish species and fishing technique.