L`Oreal Paris Feria Absolute Platinum Advanced Lightening System achieves the ultimate platinum blonde color. The innovative ammonia-free formula lifts hair up to seven levels for absolute lightening and uncompromised clarity. The exclusive anti-brass conditioner provides cool tones to help prevent brassiness while leaving hair conditioned.

L`Oreal Paris Feria Absolute Platinum Advanced Lightening System:

Designed for a platinum blonde color
Lightens hair up to 7 levels
Innovative ammonia-free formula
With anti-brass conditioner to help prevent unwanted coloration
Helps provide clear light hues
Includes one application of L`Oreal blonde hair color treatment