Two decades after introducing the world to his baroque elixirs, Serge Lutens hasn''t lost the will — or the capacity - to shock. And what a shock L''Eau Serge Lutens will be to his fans. Touted as an ''anti-perfume'' for the days when you want to take a break from scent, this new eau, apparently the first of a series, breaks with Lutens'' oriental inspiration. ''The real key is what I decided not to put in this scent,'' he explains. So: no spices, no heady flowers, no fruity woods or animal notes. Just the smell of a ''crisp, freshly-laundered white shirt,'' of ''the most expensive soap in the world.'' And indeed, the first, unmistakably aldehydic whiff of L''Eau Serge Lutens does conjure olfactory images of a hot iron on linen or an ivory-white soap bar. A fresh, citrusy green accord of magnolia and lily-of-the-valley with hints of transparent rose, barely tinged with the ambery-woody clary sage, hides a whiff of ozonic notes. Carried by a wave of white musk, the scent, despite its airiness, is remarkably long-lasting. So if you''re going to do clean, you might as well do it Serge''s way. Simple, fresh, irrepressibly modern. 1.7 oz. Made in France.Style code: 0400090018157