With X-Protection PRO, you can expect solid durability from your TV. This unique feature enhances protection
from humidity, surge, lightning and dust. Its no-ventilation-hole design and improved coating solution protect
the television from external threats, letting you enjoy crystal clear picture quality that lasts longer.

*¹ Under Sony testing standards    *² Available for R550C, R500C, R350C and R300C Series    *³ Available for 40R550C, 32R500C

Make the switch to Full HD, and get ready to be mesmerised by exquisite detail and lifelike picture. Everything, from the smallest
detail to the subtlest colours, looks brighter and more beautiful compared to conventional SD picture.

Sony's superior noise reduction and image enhancement technology brings you beautiful, natural looking pictures whatever you are
watching. Clear Resolution Enhancer accurately reproduces fine details and textures, while heightened contrast improves your
perception of on-screen depth.

Sony's Clear Phase technology fine-tunes your speakers' frequency response for smoother, more balanced reproduction across
the entire range of frequencies. The result: pure, precise audio that complements the bright, beautiful visuals on your screen for
immersive TV enjoyment.

Plug any USB flash drive into your TV, and you are ready to enjoy your digital
content. Super Multi-Format USB PLAY supports a wide range of codecs, so you
can play all your favourite music and videos, and view your photo collections,
whatever their format.