Our Gold Standard Since 1973
Fade-Defying Color plus Shine System
Available In Over 50 Luminous Shades
Grey coverage

Technical Details

Product Details

Product Dimensions

Package Dimensions
Width : 3.6 inch
Height : 2.4 inch
Length : 6.2 inch

Item Weight: 9.6 ounce (View shipping rates and policies)
Shipping Weight: 9.6 ounce (View shipping rates and policies)

ASIN : B0185LC9WC

Product Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.