Heat Protect Electronic Brushless Motor technology provides up to 70% more air pressure for faster drying with less heat to minimize heat damage; equivalent to 2,000-Watt professional hair dryer

Frizz Defense Ionic Ceramic Technology for smooth, shiny hair and up to 75% less frizz5,000 hours of life - 10x longer life span then a traditional AC motor hair dryer as well as heavy gauge, 6-foot professional quality line cord for extra durability

5,000 hours of life - 10x longer life span then a traditional AC motor hair dryer as well as heavy gauge, 6-foot professional quality line cord for extra durability

Up to 40% less noise with patent pending noise reduction technology and 18% lighter weight than standard AC motor hair dryer

Includes: a.) Concentrator attachment for smooth and straight styling control b.) Diffuser attachment for curls and waves