The inherent properties of the two bio-magnets keep them in place by attraction.<br />By placing Zero Smoke on your ear you are stimulating an acupressure point by releasing endorphins into your brain that stimulate the sensation that smoking generates.  Just wear Zero Smoke and continue smoking cigarettes as normal. Zero smoke placed on a precise point on the outer ear.  The magnetic casing acts as both a natural conductor and protects against any allergic reactions. Place on the ear in just seconds then go about your daily activities.  Over time your craving and desire to smoke will wane and dissipate completely.