★korea e-mart No Brand snack★

 

E-Mart’s ‘No Brand’ is low-cost, high-quality

E-Mart launched its “No Brand” line of products,
which eliminated the costs derived from branding and packaging while keeping quality high. 


No Brand lowered its prices by foregoing the whole branding process,
as well as minimizing packaging design. As a result, No Brand products are much cheaper
than national-brand products, with the biggest price gap recorded so far at 67 percent.


No Brand’s potato chips,
sold out within 43 days - some 250,000 bags in all.
So far, over 1.13 million bags have been consumed.