Givenchy launched their fragrance for men in September 2008 and was advertised by pop star Justin Timberlake. The modern and contemporary perfume named Play Intense was presented in a bottle shaped like an MP3 player. It is made of milky glass, with cafalonium frame and rubber button to press. This fragrant creation Givenchy Play Intense is a work of perfumers Emilie+Coppermann and Lucas Sieuzac (Symrise), under direction of Françoise Donche, the perfume nose of the house of Givenchy